Are you an Online Business Owner struggling to communicate the value of your offers?
Your Offer Is Only As Valuable As Your Messaging.
Double your launch results with copy so smooth, they can’t believe it’s not butter.
Launch In 30 Days is for business owners who:
- Don’t know what to say other than, “This is life-changing. Please buy.”
- Know you need to prioritize your messaging, but don’t know how to say what you’ve been saying differently (aka – in a way that registers with your dream clients the first time they read it)
- Have seen success in previous launches (maybe even BIG success), but feel a little in between a rock and a hard place when it comes to doubling your launch results with consistent copy
- Want to truly communicate the transformation your product or offer brings without spending weeks trying to write one asset
- Have a tangible product you are introducing to the online world and want to do it the right way, the first time
You’ve got this killer offer, but communicating its value?
That’s like trying to solve a Rubik’s Cube blindfolded. (And let’s be real: that’s hard enough to do with 20/20 vision and wide-open eyes.)
Not anymore!
With Launch in 30 Days, we’re making your message as clear and sparkling as a newly shined gem – and just as irresistible. 💎
Think you need a $10k wizard-level copywriter to wave a magic wand over your launch? Nope.
You’ve got the messaging magic in you, and I’m here to help you unleash it.
In just two weeks, you’ll be writing sales pages and emails that make your audience think, “Holy guacamole, are they in my brain?”
Your launch is about to become the cherry on top of your business.
We’re talking less stress, more finesse, and simplified marketing so you never need another copy course again.
And those last-minute panic attacks? Canceled. ❌
We’re pre-scheduling everything to make your launch seamless so you can make more money, land dreamy clients and customers, and have a much-needed Netflix binge session. 🍨
Oh, plus, forget dull templates. I’m serving you my exclusive Sugar Rush Writing Ideology so you can create content on the fly, on the run, and on demand.
No more doom-scrolling for inspo. (Omg, you’re about to be SO proud of the decrease in your weekly screen time reports!)
Our daily copy classes are the antidote to those overused IG “hacks” and “secrets.” We’re simplifying copywriting, marketing, and storytelling into bite-sized, actionable, and delicious morsels of writing wisdom.
Your audience won’t just read your copy; they’ll devour it like a gourmet meal.
Want to sprinkle in some extra spices and seasonings? Go for it.
Prefer to keep it as simple as your favorite microwave meal? That’s cool, too.
We’ll fine-tune your copywriting and launch plan to align with your energy and schedule – because your launch should dance to the beat of your drum. 🥁
By joining “Launch in 30 Days,” you’re not just signing up to launch; you’re stepping into the spotlight as the director of your own show.
Launch In 30 Days is your secret to reducing the time you spend on copy by at least 60%, planning and pre-scheduling for a smooth launch, and doubling your launch results.
Who Am I To Lead You In This?
I’m Jess, and I’m here to be your writing bestie, copy teacher, and launch cheerleader during Launch In 30 Days.
I started in the online industry as a (slightly) humble blog writer in 2019, building my very own blog, “Becoming the Best Self,” under my @barbiewithablog persona. It was here that I first tasted the sweet, addicting flavor of digital work. I quickly realized I had a knack for not just writing but for making every word count – in the bank.
Fast forward to a year and a half later, and I celebrated my first $1,000 month as a part-time freelance writer. Speed through another year, and I was hitting $5k months as a sales funnel and launch copywriter. (I knew how to launch my own offers AND my clients’ offers. That’s why they keep coming back for more. 😉)
But here’s the kicker – I did all this while juggling a nearly full-time job and personal commitments.
My secret? A blend of strategic thinking, creative writing, willingness to grow, and an unyielding passion for helping others find their voice and share their story. I went on to hit milestone after milestone – from consistent $8k months to my first $10k in 30 days – and I’ve never looked back.
So much so, I’m ready to go with a million business plans when ANYONE tells me they want to build an online brand, business, or playground. My brain naturally thinks of ways to simplify your marketing, messaging, and methods, so you can have simpler success. (You’re welcome.)
Launch In 30 Days is my brainchild, born from years of grinding, learning, unlearning, and understanding what truly makes an online business tick…and what keeps clients and customers consistently coming back for MORE.
This program is a culmination of all my experiences – from the highs of smashing income goals to the lows of figuring out the nuts and bolts of successful launches, and the ebbs and flows from business to business.
In this program, I’m not just teaching you my copy and launch skills. I’m bringing you a new perspective on launching. It’s not about following a one-size-fits-all approach. It’s about finding your unique path, your style, and making your launch as unique as you desire.
I’ll teach you to craft copy that speaks directly to your audience, create a launch plan that fits your life, and most importantly, you’ll learn to do it with confidence, style, and maybe a little bit of sass.
A look inside Launch In 30 Days:
After you enroll in Launch In 30 Days, we will schedule our 45-minute onboarding call. During this call, we will specify what you want your launch to look like, when you want to launch, and how you want to show up. In this call alone, you will learn how to double your launch results through customized launch planning. (This is where I dive into your business right off the bat! You’ll leave this call with fresh and implementable copywriting tips for your business, a feel for building a launch that supports your time and energy, and the motivation to kick off week one of our copy classes!)
In the first two weeks of LITD, you will write your sales page, emails, and content or ads.
Each morning of week one, you will receive a pre-recorded training > 60 minutes on our launch asset of the day. This is where you will learn how to write like a copywriter trained specifically for your business!
No more outsourcing. No more wondering if your messaging could’ve been tighter. No more posting and ghosting. We’re keeping copy and content S I M P L E!
- Decrease how long it takes you to write your copy and content because you’ll know what truly matters to your audience…and what’s wasted space
- Forget second-guessing every line. You’ll have the know-how to hit the nail on the head, every time.
- Wave goodbye to the drain on your wallet and the endless search for the ‘right’ copywriter.
Week 1: Write It Out
Day 1: How to Write a Simple and Strategic Sales Page
We’re eliminating the guesswork in structuring an effective sales page. You’re going to replace the overly complex (and entirely outdated, tbh) sales page formats you’ve seen on IG with pajama day-approved and result-driven approach. I’m giving you a clear framework for writing a stand-out sales page for YOUR business, offer, and community…in less than two hours.
The Curriculum:
- F* the Format
- 4-Step Sales Page Diet
- Your 2-Hour Sales Page
Day 2: Additional Sales Page Support
Now that you have the barebones written, we’re going deeper into techniques and formatting that will enhance your sales page. Words -> $$$. This is where missed opportunities to connect and convert are so last year because we’re replacing basic content with communicative, engaging, and spot-on copy.
The Curriculum:
- Pressure Points Vs Pain Points
- Your About Me is About Them
- Optional Additions to Spice It Up
- How to Add Relevant FAQs
Day 3: Turn Your Sales Page Into Emails
You are going to learn a quick skill to turn your sales page into endless emails. No more struggling to create email content from scratch! Plus, we’re going to replace generic email templates with impactful and intentional email sequences that finally freaking sound like you.
The Curriculum:
- Easy Email Writing
- Crafting Your Email Funnel
Day 4: Write more emails!
It’s time to expand your emails so we can engage your audience at every stage, all the time. Think less redundancy and more engagement. Gone are the days of inconsistent email strategies. We’re writing quick, easy, and relatable emails in record-breaking time.
The Curriculum:
- Niche-Specific Email Writing Prompts
- How to Learn From Your Audience
Day 5: Turn Your Emails Into Content or Ads
This section teaches you how to repurpose your sales page and emails into content or ads so you can stop doom-scrolling for hours in search of iNsPo. You don’t need to constantly create groundbreaking content anymore! Talk about the easiest multi-channel approach E V E R.
The Curriculum:
- The Art of Repurposing
- Sugar Rush Writing Ideology
Each morning of week two, you will receive a pre-recorded audit > 60 minutes of the launch asset you wrote that day of the prior week. This is where you will learn how to edit like a copy editor trained specifically for your business.
Now, you’ll know how to refine your own messaging to get clearer, and clearer, and clearer, and freaking clearer!
- Replace those “umms” and “ahhs” with a clear, confident strategy for your copy.
- Transform the daunting task of copywriting into your new favorite part of business.
- See a noticeable shift in how your audience interacts with your content. More eyes, more clicks, more conversions!
Week 2: Audit to Edit
Day 1: Sales Page Audit
I’m giving you my expert launch copywriter insights to show you how to fine-tune your sales page for even MORE accuracy and conversions! We’ll cull through any weak spots or missed opportunities so your sales page is ready to be published. You’ll receive a > 60-minute recording reviewing your sales page in all its glory, and you’ll have actionable tips for tweaking it as much as you’d like. Out with ‘good enough’ content, in with the ‘she’s in my brain’ copy.
Day 2: Extra Writing Day
There’s no rush or pressure to finish anything overnight, that’s why we’ve scheduled extra writing days so you can catch up anywhere you need to! This is going to replace your hasty, last-minute writing with well-crafted copy because you took your time.
Day 3: Email Audit
You’ll receive a > 60-minute recording reviewing your emails so we can improve your copy and strategy for better engagement and conversions. It’s time to write emails that actually resonate with your audience, and that’s the mindset we’re editing with so you can stop writing generic emails from a template you downloaded in 2019.
Day 4: Content or Ad Audit
To alleviate any inconsistencies or gaps within your content or ads, you’ll receive a > 60-minute recording reviewing your writing so we can replace a scattered content plan with a cohesive strategy. Plus, you’ll learn how simple editing truly gets to be – and how one piece of content or ad can get repurposed into so much more! No more pulling your hair out to post daily. (We keep it easy breezy beautiful over here, except it’s from the couch, in sweats, with hair that *does* need to be washed.)
Day 5: Extra Writing Day
Here’s more space and time to refine and perfect your copy based on this week’s feedback, so you can stop feeling overwhelmed with writing for your business. You can catch up on any pieces you haven’t yet finished, run back through audits, or submit your questions for us to cover on our call! (And if you’re all caught up with the work, you get to take the day off!)
These first two weeks? They’re more than just an investment in your upcoming launch; they’re an investment in the future of your communication – for the entirety of your business.
In the last two weeks of LITD, we will pre-schedule as much of your launch as you’d like.
We’ll jump on one 90-minute 1:1 call to ensure your funnel is working and build a launch plan that makes sense for you.
(This call alone is going to change the way you do business forever. We’re talking simpler launching, goal-oriented intentions, and customized planning. And we’re doing it together, in real-time. This means you can ask real-time questions and you’ll have the strategy on lock for every future launch, too!)
I recommend setting aside about 5 additional hours this week to make any editing, automating, or writing adjustments before your launch! At minimum, we will schedule your emails which will push to your sales page, so you can have as lax of a launch as you desire.
I will also teach you how to spice up your current content, emails, and sales page to triple the amount of content you have at any given time, for this launch, or your next launch, or your next launch. (Truly, the gift that keeps on freaking given.)
No more launching on the fly and feeling stuck on what to say!
This way, you’ll never have to spend a few hours scrolling social media for content ideas…only to not post anyway. Big y i k e s.
- Learn how to triple your content effortlessly
- Welcome to the world of calm, cool, and collected pre-scheduled launching
- Replace the guessing game with a well-oiled launch that runs smoothly and efficiently from the very beginning to the last email
The heavy lifting is already D O N E by the end of week three, so our last seven days are our chance to see if you want to sprinkle in those extra cherries (more touchpoints) or leave it be.
At 30 days from our start date, you’re ready to launch! (Or you sit back and relax if you were pre-planning an upcoming launch.)
All gas, no breaks, over here. It’s not done until it’s done, and that 30-day mark is right around the corner, baby! Then, and only then, do you shift gears or tap the breaks for a recharge if you want.
Your emails are pre-scheduled, your sales page is published, and all of your content is prepped and planned. You have your launch plan A (for max. energy), and launch plan B (for any conflicts or energy shifts).
Now, it’s time to launch!
At 30 days post-launch, we’ll do a 60-minute follow-up call to discuss your launch results, and where your messaging, launches, and content can go from there!
(The answer: To the moon, if you want!)
I’m not teaching and ghosting you, honey bunny. We’re wrapping your business in tactics that work time and time again – and that means we’re collaborating for a little longer than 30 days. I want to help you double your NEXT launch results, too.
How?
Our post-launch call alone will help you launch EVEN BETTER because we’re getting into the nitty gritty of your LITD launch so we can tweak, adjust, and simplify all your future launches, too.
By joining Launch In 30 Days, you’re going to reduce the time it takes you to write your copy and content by at least 60% so you can have quicker, easier, and smoother launches…every freakinnn time.
Your Launch In 30 Days Promises:
- Double Your Launch Results: Like waving a magic wand, but better because it’s real! Your launch results will not just improve, but double. We’re talking more engagement, higher conversions, and yes, those sweet, sweet sales.
- Master Copywriter Vibes: You’ll leave with the skills for writing copy that converts better than hired copywriters. Your words will resonate so deeply with your audience, they’ll feel like you’re reading their minds.
- Launch Efficiency Level: Expert: Say goodbye to those endless hours of biting your nails down to your skin over your launch content. Your launch is pre-written, pre-planned, and pre-scheduled. Again, so smooth we can’t believe it’s not butter.
- Confidence That Sparkles: From our very first onboarding call, you’re walking away with newfound confidence, love for your offer, and trust in your business. You’ll not only know your launch is killer, but you’ll feel it deep in your bones. This is about owning your space in the digital world.
- Repeatable Blueprint: You won’t just have a successful launch; you’ll have the blueprint to do it again and again and again. Each launch will be smoother, quicker, and more impactful, turning you into the launch legend of your industry.
The Investment: $1,111
This isn’t just a quick purchase; it’s a strategic decision that sets you apart in the digital world.
How often have you spent similar amounts on short-term tools, fleeting marketing trends, or courses that offer no real transformation?
With Launch in 30 Days, your investment goes into not just learning but mastering the art of copywriting and launching for your business.
You’re not just paying for information; you’re investing in a skillset that will exponentially increase your returns with every launch.
This program offers a return on investment that is hard to match – it’s like choosing between a one-night stand or a long-term commitment to your business (so you can reap the rewards forever).
Here’s how Launch In 30 Days is different from ALL other copy courses, coaches, and containers you’ve been a part of:
- Customized, Not Cookie-Cutter: This isn’t your run-of-the-mill, one-size-fits-all approach. It’s as personalized as your $12 latte order at your local café. We’re talking tailor-made strategies that fit your business like a glove.
- No Theories, Just Results: While other courses might leave you with a notebook full of ideas and a “good luck!” pat on the back, Launch in 30 Days is all about real, tangible results. We’re in the business of doubling launch outcomes, not just doubling your notes.
- 90-Minute 1:1 Strategy Sesh: Imagine having a launch guru at your disposal for a full 90 minutes, ready to deep dive into your specific needs and goals. It’s like having a personal trainer for your launch – except more fun and less sweaty. (This alone is going to teach you how to double your launch results because you’re learning how to create your own award-winning launch strategy…and you can repeat it within your business forever. 🙊)
- Post-Launch Powwow: We don’t just wave goodbye after your launch. Instead, we reconvene for a 60-minute post-launch strategy session. It’s like the after-party where we celebrate your wins and plot your next big move.
In short, Launch in 30 Days is your all-access, backstage pass to launching success, blending personalized strategy, actionable results, and ongoing support.
It’s not a course or coaching program that collects dust in your inbox; it’s a launch revolution!
Who Is LITD Designed For?
- Course Creators who want to launch the right way, the first (and fiftieth) time without the guesswork of writing launch assets, scheduling, answering the right questions, or posting consistently
- Coaches who launch 1:1 and group offers, have sold out their offers before, but are struggling to fill their books again
- Product Providers who consistently launch new products and want their brand voice, tone, and objective to stay the same while still speaking to new customers on a regular basis
- Service Providers with 1:many offers who want to continuously sell to new audience members without feeling like all they everrrr do is sell, sell, sell
- Online Business Owners who want to double their launch results without outsourcing their messaging, selling live every single day, or following a launch and marketing plan that makes them want to burn their entire business to the ground
Launch In 30 Days teaches you how to increase your conversions with copy better than a copywriter.
You’re Asking, I’m Answering:
Q: What Exactly Does Launch In 30 Days Cover?
Launch In 30 Days teaches you how to write your launch assets: sales page, sales emails, and content or ads. You will also receive one audit per asset, with unique guidance on how to edit for maximum messaging and doubled results. By the end of the 30 days, you will be ready to launch with a perfected program for YOU, your energy, your offer, and you’re community.
Q: Do I Need Prior Experience in Copywriting or Marketing to Join?
You do not need any prior experience in copywriting or marketing! In fact, if you already have some knowledge about these topics, get ready for a breath of fresh air. We’re simplifying your entire launch process.
Q: How Much Time Commitment is Required Each Week?
After you enroll in Launch In 30 Days, we will jump on a 45-minute onboarding call to deep dive into your business so I can teach you how to write copy specifically for your business, launch, and community.
During the first week, you will receive a maximum of 1 hour of pre-recorded class video covering one topic per day. I recommend planning an additional 2-3 hours to ‘do the work’ and write your sh!t, baby! You may have a quicker writing process, or feel you need more time. Do not push past 3 hours. This is a trust the process thing – if you spend at least one hour each day writing, you will be ready to launch in 30 days.
During the second week, you will receive a maximum of a 1 hour pre-recorded and personalized audit of the asset you worked on the prior week. This is where you will spend an additional hour or two turning your copy into in-their-brain messaging.
During the third week, we’ll automate and build a launch plan that makes sense for you! We’ll jump on one 90-minute 1:1 call to ensure your funnel is working and build a launch plan. I recommend setting aside about 5 hours collectively this week to make any editing, automating, or writing adjustments before your launch!
By the end of the fourth week, you’re ready to launch, baby! 🚀🚀🚀 You have your scheduled launch, plan, and touchpoints. It’s time to release it into the world! I’ll be right beside you, cheering you on. If you are launching in thirty days, this is the time you will relax, hit the spa, smoke a joint, read a book, or whatever it is that you do to recharge.
Q: Will There Be Personalized Feedback and Support?
With Launch in 30 Days, you get an ultra-personalized audit of each asset – think of it as your business getting its very own stylist who knows exactly what makes your offer shine! You’ll get specific guidance tailored to your unique business, offer, and launch, ensuring every piece of your launch puzzle fits together perfectly.
But wait, there’s more! After your writing is completed, we will hop on a 90-minute 1:1 call, like two conspirators planning the most fabulous heist (except, you know, legal). Together, we’ll craft a launch plan that’s as go-getter as you are.
And the cherry on top? 🍒 30 days post-launch, we’ll have a 60-minute 1:1 check-in call. Think of it as a post-party debrief – we’ll review your launch, celebrate your successes, and plot your next world domination move (or maybe even your next launch). This is where we fine-tune your strategy, turning great into extraordinary! 🚀💥
Q: Can I Apply the Strategies Learned in Launch in 30 Days to Any Type of Online Business?
Absolutely! The beauty of Launch in 30 Days is like a chameleon’s charm – it adapts to any type of online business. Whether you’re selling handcrafted sweaters, dishing out life-changing coaching services, or launching your latest eBook on postpartum healing, the strategies you learn here are as versatile as they are effective.
Q: What Happens If I Miss a Session or Fall Behind?
In Launch in 30 Days, if you happen to miss a class, audit, or call, the responsibility to catch up is yours. This program is an intensive one-on-one container, meaning each session is packed with crucial information tailored specifically for your launch. However, I understand that life can sometimes get in the way. That’s why, although catching up will be your task, I am here to support you every step of the way. If that means adjusting the workload or cutting out some non-essential extras to ensure you’re not overwhelmed, we’ll do just that. Remember, this is your launch, and it should work for you, not against you. My role is to guide and assist, ensuring that even if you do miss something, you’re still on track for a successful and stress-free launch in 30 days. So, while the initiative to catch up rests with you, you definitely won’t fall behind.
Q: Will There Be Any Additional Costs or Materials Required?
If you want to pre-schedule your emails, you will need the appropriate programs, but you most likely already have them. (Software like Teachable, Convertkit, Podia…you get it.) I also recommend using a Google Drive folder to house your launch assets, but you don’t need to pay anything extra. (I will provide the folder to house your assets during LITD.)
Q: What is the Format of the Program? Is It Live, Pre-Recorded, or a Mix?
Launch In 30 Days is a mix of pre-recorded trainings, personalized live audits, and 1:1 calls.
Q: Will I Get Access to Any Templates or Frameworks to Help with My Launch?
While you won’t find standard, cookie-cutter templates in this program, what you will get is something more valuable: the ability to develop and tailor your own copy and launch that resonate specifically with your audience, every freakin time. The Launch In 30 Days approach ensures that your launch is authentic, original, and stands out in a crowded online market. Additionally, you’ll learn a versatile set of principles and strategies that can be applied to any launch scenario, giving you the freedom and creativity to craft launch materials that are as unique as your business – for years and years and years to come.
Q: How Long Do I Have Access to Launch In 30 Days Material?
After 30 days, you will not have access to our core curriculum, as you won’t need it anymore. You will have access to your personalized audits and 1:1 call recording for 30 additional days. They are downloadable, and you are free to download them for your own personal use. After 30 days post-program, your folder will be archived on my end.
Q: Is There Post-Program Support or Access to Alumni Groups?
I could never launch-and-ditch ya, babe. 30 days post-launch, we’ll jump on a 60-minute 1:1 call to discuss your results…and how we can make them even better for your next launch! Plus, you’ll be invited to my group program The Secret Life of Writers for more writing simplification, copy support, and community accountability.
Q: Who is Launch In 30 Days NOT for?
Launch in 30 Days is an intensive, hands-on program that requires commitment, creativity, and a willingness to dive deep into the nuances of your unique business. While it offers a wealth of resources, launch + copy wisdom, and personalized guidance, it is definitely not the right fit for everyone. This program is not for:
- Business Owners Looking for a Quick, Effortless Solution: You need to learn how to tighten your messaging on your own before you outsource to a copywriter. If you’re seeking an instant, no-effort-required formula to skyrocket your business, this might not align with your expectations. The program demands active participation and effort to see results.
- Those Unwilling to Experiment and Adapt: This program thrives on innovation and creativity. If you prefer sticking strictly to conventional methods without exploring new ideas, this approach may feel uncomfortable. And if you’re not here for the uncomfortable growth and reframes, you probably want to sit this out.
- Entrepreneurs Expecting Pre-Made Templates: If you’re looking solely for ready-to-use templates or one-size-fits-all solutions, this program will not meet your needs. It’s about crafting a launch strategy that’s unique to your business–and templates don’t do that.
- Individuals Not Open to Feedback and Change: The program involves ongoing feedback and sometimes, constructive criticism. If you aren’t open to learning, evolving, and embracing change in your strategies…this program isn’t for you.
- Business Owners Not Ready to Invest Time: Given the intensive nature of the program, it requires a significant time investment. You are learning. You are writing. You are working. If you’re unable to commit the necessary time, you might not be able to take full advantage of what the program offers.
In essence, “Launch in 30 Days” is for those who are ready to roll up their sleeves, dive deep into the world of strategic and creative launches, and actively participate in transforming their business’s approach to their market.
Listen. You know your messaging matters…and you know it could be better. But…
You don’t have to outsource your copy to increase your conversions.
Join Launch In 30 Days to write like a copywriting expert for your offer, your business, and your community so you can double your launch results every single time without outsourcing.
