What if you could sit down to write a sales page and know exactly what to say –
With no templates, no rigid frameworks, and absolutely no bro-marketing tactics that make you want to forget selling altogether? 🤔
You can, and that’s exactly what you’ll learn to do in this article!
Your Sales Page Problems
You want your sales page to feel like you: authentic, aligned, and oozing with your vibe…
Written in a way that rapidly converts your community into paid clients. 💸💸💸
It’s frustrating spending hours staring at a blank page, questioning every sentence, and wondering if your words will land with your audience or simply sound like every other sales page in your industry.
❌ Writing your sales page isn’t just a task to mark off your to do list when launching, though…
An effective sales page is about creating a connection, building trust, and moving your audience to action without cheap guilt trips.
Once you learn how to write a sales page for your offer that passes the vibe check AND converts without endless dm conversations, you’re finally able to write quicker, which means you can launch faster! 😉
Even better, when you write a sales page that actually connects with your audience (instead of cringe selling, selling, selling like a used car salesman), you’ll see higher conversions with fewer sales calls. 🤑
👉🏼 Instead of throwing a million different sales assets at the wall to see what sticks, you’ll know this page does the work for you (because the results don’t lie).
Your message finally hits so clearly and authentically that your people won’t need a dozen nudges and they’ll feel ready and excited to invest.
The best part? 👇🏼
You’ll finally have the luxury of getting that amazing shower idea and simply launching overnight because you took quick action to write your sales page in one sitting, add the payment link, and press publish!
No more dragging out the writing process for weeks, second-guessing every line, and postponing your launch.
Imagine waking up inspired, sketching out an idea in Notion, and having your sales page live and ready for your community before the day is over so THEY can save their spot and YOU can make some cash.
This kind of freedom and flow is game-changing for solopreneurs like you who want to move fast without sacrificing quality or sanity.
Let’s ditch the outdated strategies to embrace a simpler, more aligned way of selling your offers.
How to Write Your Sales Page In One Sitting (Without Long Frameworks or Cringy Templates)
As a soloprenuer, you should always start with writing your sales page first because, let’s be real, everything else – your emails, social posts, and entire launch strategy – flows from it.
Your sales page is the foundation and heart of a successful launch.
But writing it doesn’t have to feel overwhelming OR formulaic. 😮💨
My approach? It’s simple: Sales Page Diet, Forget the Framework, and Add Your Sales Page Razzle Dazzle.
Let’s break it down so you can write a sales page that not only works but feels fun to create!
Time To Go On A Sales Page Diet
Stop scrolling and analyzing what everyone else is doing.
Constantlyyyyy comparing your offer or your writing to your friends and competitors creates second-guessing on YOUR vibes and waters down YOUR message.
Instead of binging sales pages like it’s a late-night Netflix marathon, commit to staying in your lane and focusing on your audience and what your offer brings to the table.
A common mistake here is trying to “model” someone else’s sales page because you think that’s the RiGhT way to do it, and ending up with something that doesn’t feel authentic, aligned, or convert.
You don’t need to do it “better” than someone else: You need to do it your way.
The benefit? Your sales page stands out because it’s uniquely yours, not a copy-paste version of what’s already out there.
If you want more strategy and support for your Sales Page Diet, listen to this podcast episode 👇
Forget the Framework and Talk About Your Offer.
➡️ What does your offer do? Why does your offer matter? How does your offer help your people?
Forget about checking boxes or cramming it into someone else’s idea of what a sales page should look like.
Instead, start with the basics: describe your offer in the simplest, clearest way possible.
Your messaging magic happens when you strip your sales page down to what really matters so your audience feels clear and confident with their next steps.
Instead of overcomplicating it, trying to include everything, and losing the spark that makes your offer shine, forget the framework and simply talk about your offer!
Now sure how to forget the framework without going crazy bc you looooove rules? Watch this video 👇
Finally, Add Your Sales Page Razzle Dazzle
Once you’ve got the bones of your offer down, spice it up with engaging formatting, irresistible case studies, and bits of your personality and flare that make your audience want to keep reading (& BUY NOW).
Think bold words, informative FAQs, dreamy testimonials, and conversational language that reflects you and your brand.
This is where you turn a solid sales page foundation into scroll-stopping, action-driving magic!!!
But do NOT start with adding your razzle dazzle first before you have your core offer dialed in.
Get the foundation solid first, then let your creativity shine.
When you approach your sales page this way, you’ll create something that feels effortless and works.
Pro-Tip: Launch your sales page as a teaser and quick buy-in before adding your razzle dazzle. You can always come back and add sparkles, but messy action in getting your sales page out there is what rapidly moves the needle forward!
How to Write Your Sales Page Quickly When You Feel Stuck or Unsure of How to Start
Getting stuck before you even start writing your sales page is so common and soooo frustrating.
You have the ideas, the excitement, and the offer…
But when it comes time to put words on the page, Procrastination Pam sneaks in. 🙃🙃🙃
Maybe it looks like scrolling your phone for “inspiration” (girl, you’re supposed to be on a Sales Page Diet!!!!) or convincing yourself that you neeeeed just one more cup of coffee before you can start. 😅
Writer’s block isn’t real, but the fear of writing the wrong thing or not knowing where to start? That’s real, and it’s what keeps you spinning your wheels.
Let’s break that pattern:
The first step is to stop overthinking and just start talking about your offer. Seriously.
Forget perfection, forget the structure, Forget the Framework, and stop worrying about whether it’s “right.”
Instead, open a blank document (or even hit record on your phone) and brain-dump everything you know about your offer: what it is, who it’s for, how it helps, and why it’s so valuable.
The trick to overcoming blank page paralysis is to stop trying to write a perfect pitch and just start communicating what you know about your offer.
Once you’ve done that, it’s much easier to shape what you’ve already said into copy that converts.
Next, focus on writing just one section of your sales page.
Start wherever feels easiest, whether it’s your headline, a list of logistics, or even your call to action.
You don’t have to write the page in order or all at once (remember: Forget the Framework).
By breaking your sales page down into smaller chunks, your brain will see it as less overwhelming and significantly more doable.
Before you know it, you’ll have written your entire sales page!
Finally, give yourself permission to write a messy first draft.
Many solopreneurs delay writing their sales page because they’re afraid it won’t be good enough or they won’t do it ‘right’.
But the truth is, you can’t improve what you haven’t started.
The sooner you get the skeleton written, the sooner you’ll feel the momentum to polish it into something amazing.
Remember, the goal isn’t to write the perfect sales page in one sitting.
It’s to create something solid that you can build on and launch faster (and sell in the interim).
You’re spending so much energy trying to write the perfect sales page, but here’s the truth your brain keeps forgetting: Your community isn’t sitting there judging your sales page.
They’re not analyzing every word or comparing it to some imaginary gold standard.
They’re not thinking, “Is this the best sales page I’ve ever seen?”
They’re thinking, “Can this help me? Is this what I need?”
All they want is the offer, your solution – and in order to say yes, all they need is the information you have.
That’s all an effective sales page is: giving your people the information they need to make an aligned and educated decision.
When you stop thinking of your sales page as a one-page performance and start seeing it as a simple conversation, everything shifts for the better (including conversions).
Go Sit Down and Write Your Sales Page!
Writing a sales page doesn’t have to feel overwhelming, and it certainly doesn’t require templates, rigid frameworks, or cringe-worthy tactics.
Your sales page is the foundation of your launch, and when you approach it with simplicity and authenticity, it becomes so much easier – and faster – to create.
By going on a Sales Page Diet, Forgetting the Framework, and adding your unique Sales Page Razzle Dazzle, you write a sales page that’s clear, engaging, totally you, and ready to WORK.
When procrastination or uncertainty sneaks in, remember to start small, focus on one section at a time, and allow yourself to write messy. Your audience isn’t judging your sales page, they just want the information to say yes to your offer.
Trust yourself, keep it simple, and know that the faster you get your words on the page, the faster you can launch and connect with the people who NEED what you have to offer. You’ve got this!
And if you’re a soloprenuer ready to take your copywriting and messaging to the next level to sell quicker, launch simpler, and do business YOUR way without hour-long classes, lame templates, or cheap resources so you can quickly write copy that sells your specific offers for the long haul, I have the perfect next step for you 👇🏼👇🏼👇🏼
Your Next Steps
Start Sell Like A Copywriter today by clicking here where you’ll learn how to sell your offers quickly with confidence through:
🍒 quick sales page, email, and social sales copy curriculum (less than 30min each so you always have resources supporting your business)
🍒 4x custom copy audits (of the exact copy you are writing so you can write better and better each and publish with confidence)
🍒 daily Telegram access (so you can drop in real-time questions for real-time answers)
🍒 2x 1:1 calls (to get real-time writing support to continue shortening your writing time and strengthening your copy)
🍒 full copy edit (so you can publish and sell with more refinement)
In this 6mo 1:1 messaging intensive, I teach you strategies specific to your offer so you can become (and stay 😉) the go-to expert for your community.
Frequently Asked Questions About Sales Page Copywriting
Q: What’s the right way to write my sales page? (I really don’t want to mess this up because my offer is SO GOOD.)
A: Good news: There is not right or wrong way to write your sales page. Your sales page, your way! When you talk about your offer, tell and show people WHY it works, give them the logistics and proof they need to make an informed decision, your sales page is perfect!
Q: Can I use a template to write my sales page?
A: There are plenty of sales page templates out there…and using one isn’t bad. But I’ve found that using generic templates to write your sales page makes it seem like you have a generic offer. Want your offer to stand out and do your offer justice? Join Sell Like A Copywriter 1:1 and let’s get you a sales page your proud to share!
Q: I don’t have a lot of extra time to write my sales page. Can you just write it for me?
A: Yes-absolutely! I would love to learn more about you, your business, and your offer. Click here to apply for my Client List!