Have you been considering starting an email newsletter?

Or maybe you already have one…

But after they sign up…they never hear from you again…?

This article is going to give you 5 email topics you can use to either:

A. Start an email list and create your welcome sequence

B. Re-engage with your email list (since it’s been a while)

(BTW: want to steal my FULL email funnel framework WITH 8 email templates? Grab them here for $97 👇🏼)

Psst — are you more of a podcast girly? You’re welcome. 🤗👇🏼

Why Email Marketing?

I had the privilege of meeting with a local referral client this morning.

Originally, she wanted some guidance with using social media and writing (and running) ad copy.

[The following is a rundown of our meeting (summarized) + why we went the direction we did + the exact steps I gave her.]

Determining Your Goals

The questions we discussed:

What is your goal right now? Why are we meeting? 

(A: More leads + clients — currently booked out but wants to get ahead; more money right now)

How does your business work?

(A: Mostly referrals)

What are your current offers?

(A: In-person 1:1 (books out at 4/mo); 4wk intensive (books out at 2))

How do these offers work together?

(A: They do, but I don’t typically push them together.)

Do you want to use social media (primarily Instagram)?

(A: “No. But I know I have to. I also want to start a newsletter but I don’t even know where to start.”

👉🏼 This is where I realized this wasn’t going to be a discussion about social media or ad copy.

Immediately, I pressed into starting a newsletter.

“What’s stopping you from having one?”

“If you did have one, what would you send?”

“How often would feel really good to send emails?”

“Is that something you’d be down to start if you knew how + what to do?”

Now, if at any point an answer sounded uninterested, *heavy sighs*, or incompatible, we would’ve pivoted.

(Your business, your way.)

But I learned the only reason she didn’t have one is because:

• she didn’t know how (easy fix – we’re talking about that in this article)

• she’d send weekly emails that include tips and availability updates (great gameplan)

• she would love to have some hands-free automation running while also keeping up with your primary email friends, too (ready, LFG)

She was soooo in, this is exactly where we needed to get for me to truly help. I have a feeling YOU are, too.

We spent the next hour building a game plan to start her newsletter, build out three automated sequences, and create a free or low-ticket offer to take some mundane info off her plate.

We then decided to START her email list and get some emails scheduled that made sense for her community, personality, and offers.

Why This Matters

I’m sure I could have sold her ad copy (like 100% sure). 

I’m also sure I could’ve sold her on ongoing social media support (also 100% sure). 

But, why would I? 

After a quick chat, it was super clear that social media and ads were not really fun for her, so why would we talk about that? 

Listen, my job is to make your life and business simpler. 

And sometimes (most times TBH), you’re asking for something you think you need (in this case – social media/ads) – 

But it’s going to add more stress and less enjoyment instead of ease (which is ultimately what everyone wants).

Two lessons here: 

Businesses/Providers: Go deeper than an onboarding form. You are the expert, so ask questions then give your expert advice on their next steps. Sometimes this means working with you, and sometimes it doesn’t. Both are okay,

Clients: Get really clear on what you want, where you want your business to go, and the ways that feel really fun and interesting to get there…then hire to help you do that. Also, Don’t be afraid to ask questions!

End important riff *

How to Start Your Email List

Because she didn’t have an email list, we had to start at the bottom:

Choose your email platform.

Although my client had a website and payment software, she wasn’t sure if there was an option to start an email list.

So, the homework is to: 

1. Ask her customer support if she can connect an email list, and if so, what is the most compatible software? 

2. Watch a youtube video on 2-3 email platforms (or choose a recommended one, like Kit – my fave), pick one, and create her account.

(Please just start. You can spend weeks or months comparing software, but at the end of the day, they all do the same thing.)

Choosing Your Email Sequences

Because my client has two primary offers, we knew immediately she would want two automated onboarding sequences so she could get all of the ‘prep’ info out of the way without manually sending the same exact emails and texts every day.

If you are wondering what to automate first: anything you send to every single client manually (like reminders, confirmations, extra info or questions…).

And because she is starting from the bottom, we decided to create a 5-part welcome sequence that would help her email friends, give more context on her and her business, and introduce her offers.

If you already have a list, I highly recommend implementing a solid welcome sequence!

If you already have a welcome sequence, use the following section to create a re-engagement sequence for your email friends.

Or grab my 8 Email Templates with a FULL funnel framework to write your welcome sequence FAST:

Writing Your Welcome Or Re-Engagement Email Sequence

Logistical Point: You can choose to send your emails as frequently or not-frequently as you like.

At a minimum, I recommend weekly. (In my email program, I give you ALL of your weekly emails at the beginning of the month so we can write them on our LIVE call together.)

At best, I recommend sending your first email 1-3 hours post-subscription confirmation, then sending the remaining emails every 24 hours.

Another thing to think about when planning your welcome or welcome back emails is:

What is the point of this?

I’m sure it’s to give value, yes, but what else?

• Do you want to connect? To engage?
• Do you want to get more clicks to your longer-form content?
• Do you want to make sales?

Keep your answer(s) in mind as you write the following emails! (Don’t worry, I’ll guide you.)

My client wanted to give value, connect, and make sales/sign clients, so the following frameworks and suggestions are built with this in mind.

5 Emails for Your Welcome or Re-Engagement Sequence

Email 1: Immediate Value

Show how thankful you are for the humans joining your email family!

You can send over a pre-recorded welcome video, valuable pdf or worksheet, or a simple email with tips, industry secrets, or opinions they won’t find from you anywhere else.

(Want to go big? Give one of your offers for free. 🙊 Think low-ticket offers, courses you don’t really push ‘out loud’, a behind-the-scenes training no one knows about, etc.)

Email 2: More About Me

Think of this as the ‘about’ section of your welcome sequence.

But remember: your ‘about me’ is really still ‘for them’.

Totally cool if you want to talk about binging New Girl or snowboarding on the weekends…

But how does it relate?

(This could be as simple as feeling restorative and providing mental clarity to have more brain power for other things. Make the connection.)

Here are a few questions to ponder if you struggle writing about yourself:

• Why am I starting this email list?
• Why did I start this business?
• How did I start my business/what phase of life was I in?
• Why did I create X offer?

Here are a few prompts if you want to get creative and still stay relevant to your brand/biz:

• Where are you most creative? Bonus tips when you tie it in with creating your business or offers.

• If you could change one thing in your business, what would it be and why haven’t you changed it?

• How are you a hypocrite within your business? What’s something you do that you would cringe over if your client said they did it? (Lol, mine is publishing copy without re-reading it out loud. 😅😅)

Email 3: 3 Tips for (Niche Specific)

You can substitute ‘tips’ with ‘emails, must-haves, software, tools, accessories, etc’.)

This email is pretty straightforward –

Show them you know your sh!t!

Give them 3 (or however many you want – odd numbers do better #salespsychology) tips, pointers, or recommendations that they can implement right now and get results.

Keep it simple and clear: do not add all of the nuances, give the tips + context on why, and send.

If you want your community to engage with this email, more than opening it, ask for a reply back! 

Maybe something like, “Have you tried any of these? I’d love to hear your thoughts. Reply back so we can chat!” OR “Would you add any tips to this list? Reply with your recommendations!”

Email 4: Case Study

Now, I recommend, at the minimum, adding a P.S. line to every email with a way to hire you/work with you within your welcome sequence, but the case study is really your time to start selling…hard.

Think about your last three emails: value, about, value. 

Which offer makes the most sense to offer your community, knowing what you know they know? (lol)

For this email, use one of your testimonials to tell a story about where people are:

1. Before your offer
2. When working with your offfer
3. After your offer

The key here is to add nuance and context about the human you are telling a story about…

Without adding nuance or context about how ‘your offer is so different person to person and it can work with so many diff humans’ etc. < This will confuse (and possibly overwhelm) your new email friend.

Stick to one human, one story, one transformation.

And then offer your offer.

Here are a few call-to-actions to use for this email (again, just recommendations to get you thinking:

• If you resonate with this story, “this offer” may be for you. Click here to learn more.

• Now I can’t promise your story will look just like “client’s name”, but I’d love to talk more about what “this offer” could look like for you. Click here to book a call with me today.

• Click here to learn about “this offer”.

Read this article to write hella good Calls To Action.

Email 5: The Offer Breakdown

Yes, we are selling in your welcome sequence.

Some gurus say not to, other gurus say sell as hard as you as often as you can in every email.

I say: If you don’t tell your people how to work with you and what that looks like, they won’t know. What a disservice.

AND – When I write these exact sequences for my clients, they see new subscribers BUY in the same week they joined…BECAUSE we sell!

So, in this offer breakdown email, I want you to think of it as a micro-sales page.

You’ve giving them:

• Immediate value
• Your story
• More value and engagement
• Entertaining story and offer an introduction

Now it’s time to sell them on your mother freaking offer.

Here are some questions to consider answering in this email:

• What is your offer name + tagline?
• What are the logistics of this offer?
• Who are the top people fit for this offer? (this is an email – keep it around 3 bullet points)
• Why should they get inside this offer right now?
• What is a good indicator for them that it’s time to work with you?
• How much is the investment of this offer? (Huge fan of price transparency over here)
• What happens immediately after they invest/apply/enroll? (Think logistics + shifts/results)

Then, use a solid call-to-action, like the ones mentioned earlier, to invite them into your offer.

Want to write these emails in one sitting? Grab my 8 Email Templates with a FULL funnel framework to write your welcome sequence FAST:

What Happens After The Welcome Sequence

Congratulations! You now have your welcome sequence flowing!

So what happens after they get through those five emails?

Well, naturally, they’ll land back on your regular list, and they will receive your weekly emails!

I’ll save the nuance of putting them into other automations for another day. If you want to get specific support with this, join my email program here.

Scheduling Your Emails + What To Send

My client already knew she wanted an email newsletter that was helpful for her community and also brought in more leads and money now.

And even though she wasn’t very consistent with Instagram (her words, not mine…but I agree), she had put a lot of effort into creating solid content.

How To Repurpose Content Into Emails

Instead of spending days trying to write new emails (since she’d be spending some time on her welcome sequence), we agreed on:

• culling through her IG content
• choosing 4-8 high-performing or valuable captions
• repurposing those into scheduled emails

Now, these are getting scheduled weekly, not into a sequence.

The difference is that these weekly emails go out on a set date, whereas sequences go out pending on actions (in the welcome sequence’s case – the action was subscribing)!

So if you’re wondering what weekly emails to send, whether you are starting an email list or re-engaging an email list, go back through the content you’ve already created and use it! 

Copy and paste it, make some tweaks, add some context, and schedule it.

This is a great way to get months ahead of weekly emails.

How To Create Fresh Emails

First things first: You need to get inside Sick Of Socials! I drop BRAND NEW weekly email prompts, templates, and ideas specific to YOUR work every single month!

But if you aren’t ready to make email your #1 conversion tool, and you don’t have content to pull from, here are some ideas for your weekly emails (along with any iteration of your welcome sequence emails):

• Push to other ways to connect with you (preview a post, link your podcast, ask for relatable pics)

• Education-based emails: you’re not worried about an algorithm – say what you feel needs to be said

• Unpopular opinions about your industry that you agree OR disagree with (The previous point still stands)

• Exclusive tips (you don’t have an unlimited word count – give us your insider thoughts on what or how we should be doing things in regards to your industry)

• BTS of a work or ‘off’ day (what time did you get up today? How long did you work? What did you work on?)

Your Email Marketing sequence In Conclusion

At the end of our meeting, my client felt like she had a solid roadmap to not only starting her email list, but consistently creating emails that sold her offers and her brand.

You can use this article to do the same!

And when you’re ready to go full fkn throttle on creating an active email list that BUYS FAST, you need to be a Sick Of Socials girly!

You’ll get 2 live calls every month WITH group Telegram access to write your weekly emails FAST *and* build YOUR perfect evergreen income strategy.

Plus, you get access to ALL of my email, sales page, and conversion curriculum so your business works as a thriving ECOSYSTEM while you frolick and play at the beach.

Frequently Asked Questions About Starting An Email List

Q: Should I start an email list?

A: Wow, that’s a big question without any context. As you saw with my client, so much can go into deciding the best marketing strategy for you.

That said, an email list only ever brings you less stress and more money.

To start your email list, use the steps in this article, AND download my free Lead Magnet Workbook to create a dreamy freebie for your dream clients.

Q: What are the benefits of having a consistent email marketing strategy?

A: A consistent email marketing strategy helps you stay top-of-mind with your community, make more money without socials, and have a relaxed marketing strategy that works.

Regular, value-driven emails keep your subscribers engaged, informed, and more likely to take action on your offers. 

It also allows you to showcase your expertise, share updates, and drive traffic to your website or other content platforms, ultimately boosting your sales and business growth.

This is how you get consistent AF with emails that convert fast.

Q: Can you help me start an email list if I have no prior experience?

A: Absolutely! You can use this article as a step-by-step guide on choosing the right email platform, setting up automated sequences, and crafting engaging welcome emails. 

This process leaves you with a strong foundation to build and grow your email list effectively.

Your next step (after reading this article) is to join my premium email program to implement this shit FAST so it can start working STAT.

Q: What is included in your done-for-you welcome sequence services?

A: My done-for-you lead magnet copywriting service includes

• 1:1 Audio Onboarding
• Planning your FULL sequence to sell 1-2 offers
• Writing 5 strategic, high-converting emails for your lead magnet sequence
• Pre-formatted + highlighted emails for easy plug-and-play setup (literally just add your links and schedule it)
• 90 Day Review & Optimization

Click here to book your Subscribed To $OLD sequence today!

Q: How do you tailor your marketing strategies to fit different businesses?

A: I start by understanding your business goals, target audience, and unique selling points through an onboarding form or initial consultation. 

From there, we build a customized marketing strategy that aligns with your brand’s voice, community, goals, and offers. 

Whether it’s email marketing, sales page copy, or an entire sales funnel for your next launch, my approach is always tailored to land with your audience and get conversions ASAP.

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