Why Story: Sell Like A Copywriter

You Are The Best Copywriter For Your Business

Now you’re probably thinking, “Girl I am definitely NOT the best copywriter, that’s for sure,” but hear me out. 😮‍💨

Have you ever been disappointed by the promise of a magical “fill-in-the-blank” template, only to find that it sounded cringy af and left you more confused than before?

Or overwhelmed by another copywriting tip that makes no sense for your offer?

Or a pitch that feels super grimy but everyone says you need it???

Yeah, you and most of my other clients. 😢

<< Psst–More of a podcast girly? This episode will be available for on-the-go listening December ’24. Subscribe to the Sell Like A Copywriter podcast on Spotify here. >>

Back when I was writing done-for-you copy , I noticed a common theme:

My clients wanted more than someone to take writing off their plate.

They wanted to own their copy, sell with confidence, and keep a consistent voice in their messaging—

But they didn’t know how.

why templates don't work

And here’s the kicker: big-name (and I mean BIIIIG-name) templates were failing them left and right.

One client summed it up perfectly when she said, “I’ve been buying templates from (no names needed!) and I freaking hate them. They sound cringy and make me want to throw up—I can’t use them, Jess.”

Let’s be real—if you’re running an online business, you’ve got enough on your plate. The last thing you need is an overcomplicated and bleh template that doesn’t convert.

Writing your own copy can feel like another time-suck that often falls to the bottom of the to-do list because it’s a hIgH lEvEl SkIlL that takes yEaRs to master.

But imagine if you could write your sales pages and emails in a few hours without handing off your voice or your vision to someone else.

That’s exactly why I created Sell Like A Copywriter.

In this post, I’ll break down why I created this offer, how it’s different from everything you’ve already tried, and why it’s designed specifically for business owners who want to handle their own messaging confidently.

If you want to stand out in a crowded space, you need copy that sounds like YOU and sells, and I’m here to help you write just that. 

From Blog Writer to Copywriting Coach and Messaging Queen

I’ve been on this journey since 2019, starting as a blog writer for, well, bloggers.

By 2021, I’d invested in high-level copywriting courses, 1:1 copywriting mentorship, and countless hours refining my skills. This is when I niched into copywriting, specializing in helping online business owners sell through their words.

By 2022, I was writing sales pages, sales emails, and social sales content for very high payday launches and online coaching clients by mastering their messaging through specificity and clarity.

But most of my clients weren’t coming to me because they had the luxury of outsourcing and just wanted to save some time…

They were coming to me because they felt like they couldn’t write well enough to sell their offers.

They felt like outsourcing was the only option (it’s not).

They didn’t know how to write copy that sounded like them and converted like crazy.

why story: sell like a copywriter

They were ambitious and authentic women who didn’t want to hand off their messaging or settle for templated fluff that made their offers blend in with all the other online noise.

Instead, they wanted to keep their voice consistent, create authentic copy,  and connect with their ideal clients on a deeper level (aka – inside their offers 😉 while making freaking money.

Why Sell Like A Copywriter?

I wanted a way to help my clients stop spending days writing emails, sales pages, and social posts that don’t feel right or convert into paid clients.

Before working together, my clients knew their offers were powerful but couldn’t find the right words to explain the in-depth work they do. (“How do you put this in a box!?” they’d ask.)

When they’d sit down to write, they’d second-guess their voice and get lost in over-explaining.

Instead of creating content that flows, they end up with copy that feels flat, rambling, or even salesy, which they hated.

Writing a single email (or Lord forbid a whole sales page) can turn into a full-day project of rewording, deleting, and starting over.

Then there’s the challenge of copy consistency: One minute, their Instagram post sounds like them, but their sales page sounds like a totally different person.

They’re exhausted with trying to sound aligned everywhere, and as a result, they feel disconnected from the message they’re putting out and often times just see it as a means to an end instead of path for the right now.

Finally, they’re juggling a million things in their business and find it overwhelming to balance writing sales copy with everything else on their list because everyone’s made it seem so complicated.

In short, my clients want specific messaging to feel easy, consistent, and uniquely theirs—but instead, they’re feeling drained by reps, blocked with procrastination, and confused about what to say.

They didn’t need another template or confusing framework—they’d tried everything from Horm*zi marketers that left them feeling uninspired and unseen.

After working on hundreds of projects, documents, calls, and emails later, I added all of my copywriting knowledge to one space: Sell Like A Copywriter, the program that teaches the business owner how to master copywriting and messaging skills needed to sell offers confidently.

The Inspiration Behind Sell Like A Copywriter

The client I mentioned earlier, who’d consistently tried templates from priceyyyyyy sellers and said, “They don’t work, and they’re not worth the money,” was the specific catalyst for Sell Like a Copywriter.

I knew there had to be a better way for women like her to write their own copy, sound like themselves, and make money.

They didn’t need a one-size-fits-all solution, because one-size-fits-all messaging doesn’t fill one-of-a-kind offers. They needed a uniquely tailored solution for their uniquely curated offers.

why story: sell like a copywriter

Plus, Sell Like A Copywriter is way more than “helping clients write better copy.”

This is about challenging the industry standard that insists business owners either outsource their voice or settle for trash templates that…do nothing but waste time. 🗑

My approach to copywriting for business owners allows you to take control of your messaging with confidence and clarity to finally get results through a sustainable, long-term strategy for messaging mastery.

The secret sauce for impactful copy isn’t in complex, over-engineered strategies but in simplicity, authenticity, and clarity. And effective messaging isn’t about sounding polished. It’s about sounding like you and knowing your offer. And that’s exactly what I teach.

I’m confidently the best to teach you this because…

I could go into more detail on how I wrote email copy that generated $36,000 in one day, launched entirely without socials, or name-drop high-level copywriting programs I’ve invested in like Alex Cattoni’s Launch Pad…

Instead, I’ll tell you this:

I am the best to teach you this because I teach you how to find and use your authentic voice throughout your entire LIFE (and the cherries on top is that it can make ya some money, too).

When you are confident in what you have to say, you say it with your full fkn chest—And people LISTEN.

Plus, as mentioned earlier, I truly believe you are the best person to write your sales copy because you know your offers, voice, and story better than anyone else! I’m team YOU, the whole way.

Why Sell Like A Copywriter Works

Just like we delete the fluff in your copy, I deleted the fluff from this program so you only learn (and spend time on) what will work for your business.

No more overwhelming, hours-long lessons and 300pg PDFs that no one has time for!

Instead, you’ll make real progress in less time, learning exactly how to bring your voice and message forward in a way that resonates with your community.

You’ll stay focused and build momentum without getting bogged down by homework, so you can master specific messaging that sounds like you and sells with ease.

sell like a copywriter (why story)

A look inside:

  • Short, Actionable Curriculum

The core curriculum of this program teaches you how to write your sales pages, email sequences, and social sales content, all broken into lessons under 30 minutes. You’ll get everything you need to write and transform your messaging without wasting time. You receive access to this curriculum within 24 hours of enrolling. 

  • Daily Telegram Access

Questions and insights can pop up anytime, especially when you’re diving deep into your messaging. With daily Telegram access, you’ll have me there for quick reviews, feedback, and guidance, so you’re never left second-guessing what to do. This level of access means you’ll get your messaging right the first time and feel supported every step of the way. It’s a lifeline of direct feedback that keeps you moving forward confidently, even on those “is this any good?” days.

  • As-Needed Audits

Imagine having your copy reviewed as often as you need, with no cap on feedback. The as-needed audits are all about keeping you clear, confident, and on course. Whether it’s refining a sales page, tweaking an email, or polishing your social content, I’ll be here to review, advise, and give you specific pointers.

This constant refinement is what builds mastery—you’re not just learning; you’re evolving your messaging in real-time, so each piece of copy becomes stronger, sharper, and more effective. 

  • Monthly 1:1 Calls

Every month, we’ll connect for two focused calls—one to dive into strategy and one dedicated to messaging refinement. These calls are designed to keep you aligned with your goals, making sure each piece of messaging not only sounds like you but also serves your big-picture strategy.

The strategy call lets us look ahead, set goals, and refine your approach, while the messaging call hones in on writing and refining specific pieces, whether it’s a launch plan, email sequence, or sales page. This is where we dig into the heart of your offers and ensure your messaging stays on point and effective, month after month.

  • Monthly Edit Access

Polished copy builds confidence, and with monthly edit access, I’ll fine-tune your work for maximum impact. Every month, I’ll edit your work so you have a final product that’s clear, compelling, and conversion-worthy. This monthly edit access is like having a master copywriter in your back pocket, giving you the peace of mind that your messaging is dialed in and ready to convert.

These resources turn copywriting into the cherry on top of your business because…

They’re intentionally designed to give you both the tools and the confidence to own your messaging—for the rest of your career!

You’re mastering how to convey the unique power of your offers through specific copy that stands out and sells. 

With more people than ever selling online (and also playing with AI to write quicker and quicker), standing out means mastering specific, authentic messaging for your offers.

why sell like a copywriter

Sell Like A Copywriter is your best (and simplest) way to master copywriting and messaging for your offers because I don’t just teach copywriting basics: I teach you how to communicate with your authentic voice without templates that water you (and your offers) down so you can write better than if you’d outsourced.

How Sell Like A Copywriter Is Different

Your brain may be swirling around on some other copy investments like copy templates or general copy support, but this program goes the extra quantum leap teaching you how to sell your offers better than a copywriter so you can sell with messaging that is unmistakably yours.

I also understand the realities of a business owner’s busy schedule, where time is tight, and every day matters. This program seamlessly (and very intentionally) integrates into your work life, making it your best bet for immediate, actionable messaging support rather than “I’ve heard that before” solutions that lead to burnout and frustration.

You don’t just end up with stronger copy, but you gain the ability to write in a way that builds trust, connection, and loyalty with your audience, all while staying true to your values and style so you can sell simpler (and more) for the rest of your life.

If you’re a service provider, coach, or course creator ready to take your copy to the next level without hour-long classes, lame templates, or cheap resources so you can quickly write copy that sells your specific offers for the long haul, I have the perfect next step for you.

Your Next Steps

Start Sell Like A Copywriter today by clicking here where you’ll learn how to write your sales page, emails, and content to sell your offers better than a copywriter through:

  • quick copy classes (less than 30min each)
  • custom copy audits (of the exact copy you are writing)
  • daily Telegram access (so you can drop in real-time questions for real-time answers)
  • 2x 1:1 calls (to get real-time writing support to continue shortening your writing time and strengthening your copy)
  • full copy edit (so you can publish and sell with one more refinement)

In this program, I teach you strategies specific to your offer so you can become (or stay 😉) the go-to expert for your community.

copywriting and messaging 1:1 intensive

Why Story Sell Like A Copywriter Pin

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