Easy Email Copywriting Tips for Frustrated Online Business Owners

If you have an email list and you aren’t selling your offers on it…

Truly, what’s the point of even having it? 

What’s the point of marketing? 

What’s the point of having offers? 

What’s the point of having people in this part of your world without them knowing how they can work with you and pay you?

So I want to take the time to talk to you about writing email copy.

And if you are already selling in your email…

This article teaches you how to write better email copy so you can make more money. 

Psst – More of a podcast girly? I recorded this for you 👇🏼🤗

How To Write Email Copy

When you are writing emails, write like you are either talking to your best freaking friend or a current client who is already paying you. 

Say it how you’d say it if they were already sending money to your bank account.

And here’s the best part about email marketing:

With an email, you aren’t worried about getting shadow-banned, competing with an algorithm, search engine optimization, or following a specific word count.

You get to write whatever email you want to write, and you get to send it. 

Don’t try to fit in a specific email copy, template, or framework. 

Instead, write better email copy by writing your way. 

3 Email Copywriting Tips and Examples

Let’s look at three tips to improve your email copy to sound more like you and make more money. 

1. Read your copy out loud before scheduling or sending.

This is a good tip to implement whether you are writing your emails, your sales page, your social media content, or really creating anything that you’re going to be publishing.

[Full transparency, this is my kryptonite too, and I don’t do this all the time. I actually have a habit of not doing this. And I’m actively doing better.]

This is one of the first tips I tell my clients when I read their copy. It normally sounds something like, 

“Did you read this out loud? Because if you read this out loud, you would have been able to make 50% of the changes that I made.” 

Because here’s the thing…

When you read your copy out loud, you see so many mistakes, that your eyes would naturally glaze over if you were just reading it in your head. 

Plus, you’re going to be able to edit it towards your tone and your brand voice because you’re reading it out loud and hearing how it sounds. 

Now, you don’t need to spend hours (or really even 30 minutes) reading every single thing out loud after every minor tweak. 

Instead, edit your copy in your head. 

Read it out loud for the flow.

Make any adjustments needed.

And schedule or send your email.

2. Close the loops you open. 

If you ask a question, answer the question. 

If you start a story, finish the story. 

If you make a statement, give context.

Here’s the thing:

Our brains want open and closed loops. 

And our brains definitely don’t want to have to take the effort to close the loops you open on our own. 

Here’s an example of what this could actually look like:

Let’s say your subject line is “three ways to improve your email copy”. 

And then in the email, you talk about why copywriting is so important for your sales page. 

The problem with this is that you didn’t close the loop that started in the subject line. 

So, to go deeper, the open loop is “how to write better email copy”. 

And the closed loop is a sales page topic.,

They don’t tie in together, meaning, hypothetically, you’re just continuously opening loops. 

Our brains need to have the answers that we are looking for. 

Meaning if you are opening an email for email copy tips, your brain wants the email copy tips. 

It does not want sales page tips, even if those sales page tips are going to help you!

Key point here is to make sure that the loops you open per email are getting closed per email. 

Advanced Open Loop Email Marketing Example

Now if you want to open multiple loops, you can.

But make sure you close all the loops or specifically tell your community where and when you are going to close that loop. 

For example, if my subject line is still ‘three tips for better email copy’, then the email body might say something like,

“If you’re using your email list, you should most likely enhance your email copywriting so you can make more money. 

Here are three tips for writing better email, copy, boom (1), boom (2), boom (3).”

(That’s an open and closed loop.)

“But here’s the thing: 

When you learn how to write better email copy, you also learn how to write better sales page copy.

And better sales page copy is going to make you even more money. 

Tomorrow, I’m sharing three tips to enhance your sales page copy.”

(And there we have open loop number two with a specific day that I’m going to be closing that loop.)

You never want to open another loop without closing your first loop. 

And you never want to open another loop with no intention of closing it or disclosing when you are going to close it. 

AKA -> close the loops you open in every single email.

3. Give a clear command or call to action. 

Whether you’re pitching an offer, asking for a reply, or aiming for a click to some other content, make it super freakin clear.

You do not want to leave your readers, your community, and your email family guessing on what to do next. 

Again, our brains need specific direction…

Even if you’re a little brat like me and don’t want to take specific direction…

Our brains crave it. 😅

Here are a few call-to-actions to use for your email copy:

(These are just recommendations to get you thinking. Feel free to make these whatever you want them to be. But again, we like to be clear and direct.)

• If you resonate with this story [the offer] may be for you. Click here to learn more.

• I can’t promise your story will look just like this client. But I’d love to talk more about what [this offer] could look like for you. Click here to book a call with me today. 

• Click here to learn more and enroll in [this offer]. 

Now, again, your email copy as a whole – your content, that whole email body – is going to sell the call-to-action for you. 

The point of the clear, direct call to action is to tell them specifically what next step to take. 

Maybe it’s reply back to answer this question. 

Maybe it’s to like your Instagram post after reading the caption.

Whatever you want them to do, whatever action you want them to take on your email, spell it out for them. 

Because here’s the other thing, too:

Even though email marketing is your highest possible ROI, people are not opening their emails to buy something.

People are also not opening their emails to go to a different page, to click on your offer, to go to a Google Chrome page, or to go to a Kajabi sales page. 

They’re opening their inbox to read their emails. 

And they’re opening your emails hoping that the loop that you are opening in your subject line is going to be closed in your email copy (and in their brain). 

That closed loop is not that they’re going to open their wallet and pull out theirtheir credit card or debit card and pay you money. 

So, once you give them the information, and once you close that loop, tell them the direct next step that you think is best for them to take – given the information that you’ve just given them. 

Clear Call-To-Action (CTA) Example

For example:

If you’re reading this article, and you are like, 

“I really want to enhance my email copy. I want to write email copy that makes my clients and community think that I’m in their freakin brain, and I know exactly what answers they need before they even ask the question…but I just don’t know how to write that copy. I’m not a writer; I’m getting stuck in my head on what to say. And I’m trying all of these templates and these frameworks and they’re not working out for me…”

Then click here to join Sell Like A Copywriter. [clear CTA]

In this hybrid pre-recorded and 1:1 program, you are going to learn how to write all of your sales assets like a copywriter so you can

• double your results
• sign more clients
• sell more offers
• make more money.

Start Sell Like A Copywriter today by clicking here.

That’s the call to action. 

That is the direct action I want you to take after reading this blog article.

At the very least, that was a great example of a call to action.

At the very most, I cannot wait to work with you! 

Email Copywriting Tips In Conclusion

Use all three of these tips listed in this article within your email copy. 

When you do this, your email list, copy, and conversions will become the cherry on top of your entire business. 

That is the reason that I am here – to help turn your bleh sellling into CHEF’S KISS COPY. 👩🏼‍🍳💋

So take these implementable copywriting tips and go sprinkle some love on your email copy. 

Make it the cherry on top of your business so you can make more money. 

Frequently Asked Questions About Email Copywriting

Q: How can I make my email copy sound more natural and engaging?

A: To make your email copy sound more natural and engaging, write as if you are talking to your best friend or a paying client.

Reading your copy out loud will also help make sure it sounds natural and fits your brand voice.

Q: What is the importance of closing loops in email copywriting?

A: Closing loops is important because it satisfies the reader’s need for complete information.

If you open a loop by asking a question or starting a story, make sure you answer or finish (close) it within the same email.

Q: Why should I read my email copy out loud before sending it?

A: Reading your email copy aloud helps you catch errors and awkward phrasing that you might miss when reading silently.

It also allows you to hear the flow of your copy and make adjustments to ensure it aligns with your brand tone and message, which strengthens your credibility.

Q: How can I make sure my call to action (CTA) is effective?

A: To make sure your CTA is effective, make it clear and direct.

Tell your readers exactly what you want them to do next, whether it’s clicking a link, booking a call, or replying to your email.

Providing specific instructions helps guide your email family toward the desired action, increasing the likelihood of engagement (which means more problems solved and more money in your bank account).

Q: How often should I be selling in my email list?

There is no specific time you should or shouldn’t be selling to your email list.

A good rule of thumb is:

• Need more clients or money right now? Sell more.

• Booked out and comfortable? Sell when you want to.

After doing some market research, a lot of people don’t like receiving emails multiple times each day, but I’ve found that 1-5 emails per week do well for all businesses.

Q: Where can I learn how to write better email copy to make more money?

A: Click here to see if Sell Like A Copywriter is a good fit for you!

This^ program teaches you how to write copy like a copywriter so you can sell simpler, sign more clients, and make more money without outsourcing your messaging.

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