If you’ve been wondering how to take your sales page from “meh” to money-making magic, it’s time to audit your sales page.
Whether you’re looking to polish your copy or ready to hand off the audit to a pro, these tips will help you get bigger results with ease.
We’ll cover when to audit your sales page, how to self-audit to save money, and when it’s time to outsource your audit for better results.
By the end of this article, you’ll be ready to upgrade your sales page and boost your income.
[More of a podcast listener? This episode will be released at 5:55am on Sunday, August 25. Subscribe to the Sell Like A Copywriter podcast here so you don’t miss it!]
Before we dive in, I’m inviting you to join Sell Like a Copywriter – The Group Program.
This is a 10-week copywriting program for creative online business owners ready to master the art of writing copy that sells.
You’ll get simple and strategic copy classes, line-by-line audits and feedback, hands-on coaching, and non-stop support to help you craft sales pages, emails, and content that sell your unique offers.
Click here to learn more about this program and enroll today.
Now, are you ready to learn how to quickly audit your sales page for bigger results?
Let’s freaking go!
When to Audit Your Sales Page
Let’s start by discussing when you should audit your sales page.
Here are three checkpoint questions to help you decide if it’s time for an audit:
Is your sales page converting how you’d like it to be?
Are you seeing a consistent influx of new clients, as many as you’d like?
If your answer is yes, you don’t need to feel obligated to audit your sales page unless you have extra time or want to make it even better.
If your answer is no, it’s time for an audit.
Do you get excited to share your sales page and sell?
If your answer is yes, that’s fantastic!
If you’re seeing results and feel excited to sell, you don’t need an audit right now.
If your answer is no, and you’re not thrilled to promote your sales page…
Let’s get an audit to freshen it up and get you excited again!
Does your sales page sell itself, or do people often have questions before investing?
If your answer is yes, people are buying, you’re happy selling, and there are few to no questions before people enroll, you likely don’t need to audit your sales page right now.
Focus your time on selling and working within your offers.
If your answer is no, and you’re constantly fielding questions before people invest, it’s time for a sales page audit.
Your sales page should answer 99.9% of your audience’s questions.
If it’s not doing its job, it’s time for an audit.
How to Audit Your Sales Page
If you’ve decided it’s time to audit your sales page for bigger and better results, here’s how to do a self-audit based on the top feedback I consistently give new clients:
Headings and Subtitles Should Be a Tell-All
Can your readers get all the information they need by skimming through your headings and subtitles?
Do you headings and subtitles tell your community exactly where they should stop and read the in-depth information?
Take a look at your sales page and see if skimming through, especially on mobile, provides enough clarity and drives people to buy.
The reason you need to do this is because, sure, some people will read every single line.
But others will only look at the headings and subtitles to get the information they need to make a decision.
We want to make this investment as easy and stress-free as possible.
We want them to have to think as little as possible to decide to hire you.
How do we do this?
We make sure they have the information they need while they are scrolling.
Formatting Keeps Your Reader Engaged
Is your sales page fun to read, or does it feel like scrolling through a college essay?
One of the biggest tips I give clients is to space out your sales page.
We write on a laptop and create paragraphs upon paragraphs of text!
But when someone clicks on our link on their iPhone, what was a paragraph of text now looks like an entire page of nothing but words—
That is so overwhelming, and it’s not fun to read.
If your sales page isn’t fun to read, people are not going to stay on it.
And if people don’t stay on your sales page, they’re not going to buy.
My top formatting tip is to make your page skimmable.
To do this, make sure that your headings and subtitles are very clear and take them through a buyer’s journey themselves.
My next tip is to enter every one to two lines.
I know that sounds crazy, but trust me—
The mobile devices love it!
If you’re a mobile scroller, think about the last time you read a paragraph of ten sentences on your phone—
Your thumb probably scrolled five or six times just to get through it.
We want our eyes to have easy reading sessions when they are reading your sales page.
How do we do that?
We give a lot of white space.
How do we do that?
We enter after every one to two sentences.
Listen—this is a super easy fix.
You can pull up your sales page, look at it, and say, “Oh, this is a big block of text. Let me enter it out and space it,” and boom, you are done!
When in Doubt, Add More Context
Confused people do not buy—
Clarity sells.
And sometimes more clarity means more context…
Especially if you are still in the process of nailing your messaging and brand voice.
You don’t need a 900-page sales page, but if you are reading your sales page and think, “Oh, well, I need to add this extra information, but maybe they’ll just ask me about that,”…
No – do yourself AND your community a favor and add in that extra information.
One way that I love to add extra information without paragraphs and paragraphs of text is by adding a Frequently Asked Questions section at the bottom of your sales page.
Whenever you are adding context in your FAQ section, make sure that these questions and answers point back to enrolling in your offer.
Some of the FAQ sections that I always recommend adding to your sales page are:
- Is this offer for me?
- How is this offer different from others?
- When should I enroll in this offer?
- Who is this offer not for?
If you sit down and self-audit your sales page with these three simple tips, your sales page is going to convert quicker and better.
The best part is that you will have people asking fewer questions and taking more action, sprinting into these offers and investing in you.
When to Outsource Your Sales Page Audit
Sometimes, you don’t want to read through your sales page a-freaking-again.
If you don’t want to audit your sales page, outsource to someone like me!
I can give you pointers without you having to think about it.
During Sell Like a Copywriter – The Group Program, you get a line-by-line audit of your specific sales page so you know exactly what to change without doing the guesswork.
Another reason you should outsource your audit is if you’ve:
- already audited your sales page one to three times
- made the changes
- still aren’t seeing the results you want
Or maybe you just don’t get excited to share it, selling is boring, and you’re still getting a ton of questions before people invest.
In times like these, you want to outsource your audit so that you can get a copywriter’s eyes (hi, hello) inside your messaging.
There’s a reason your sales page isn’t clicking…
And that can be hard to see when you are the one writing and auditing your sales page from the inside –
Because you know your offer better than anybody, and everything can feel repetitive to you.
It’s like, “Duh, of course, this offer is amazing“…
But sometimes it takes a third-party set of eyes—like mine—to come into your sales page with a little bit of removed proximity so I can see the blind spots you’re missing.
When you join Sell Like a Copywriter, you get a line-by-line audit of your sales page so that you know exactly what to implement and where to implement it.
You will double your results without pulling all of your lashes out or staring at a word salad of a sales page!
Plus, when you join before September 23, 2024, you can submit a sales page monthly for new audits—think new offers, rebrands, or messaging shifts.
I’ll audit your sales page so you can think less, move quicker, and sell more!
Final Sales Page Self-Audit Thoughts
Not everyone needs to sprint to audit their sales page.
If you’re excited to sell because you’re getting consistent sales with limited questions, your sales page is probably working.
Don’t fix it if it ain’t broken, you know?
But if you would love to see bigger results, more sales, and a sweet cash influx while absolutely loving your sales strategy because you get to push to your super dreamy sales page that feels like a breath of fresh air to your community…
Auditing your sales page is a quick and simple way to double your results with ease!
To recap, your sales page audit tips are:
- Headings Tell All
- Format for Success
- Add More Context
Again, I’m inviting you to join Sell Like a Copywriter: The Group Program, my 10-week copywriting course for creative online business owners ready to master the art of simple selling through specific copy that sells.
You’ll get:
- simple and strategic copy classes
- line-by-line audits, feedback
- hands-on coaching
- nonstop support
To help you write sales pages, emails, and content that sell your unique offers.
Frequently Asked Questions About Sales Page Audits:
How do I know if it’s time to audit my sales page?
If you’re not seeing the sales you want, feeling unsure about sharing your sales page, or constantly answering the same questions before people buy—
Those are clear signs it’s time for an audit.
Your sales page should convert with ease and leave no room for doubt.
What’s the quickest way to self-audit my sales page?
Start by skimming your headings and subtitles—
Do they tell the whole story?
Next, check your formatting.
Is your page skimmable, with plenty of white space?
Finally, add context where needed.
If something’s unclear, your audience won’t buy.
Follow these steps, and you’ll be on your way to higher conversions in no time!
What if I’ve already audited my sales page and it’s still not converting?
If you’ve given your sales page a few audits and it’s still not hitting the mark, it might be time to bring in fresh eyes.
Outsourcing your audit to a pro—like me—can reveal blind spots you might be missing.
Sometimes, a little outside perspective is all you need to turn things around.
If it doesn’t feel super aligned to join Sell Like A Copywriter – The Group Program, click here to submit your copy for a 1:1 audit.
How often should I audit my sales page?
There’s no hard and fast rule, but if you’re noticing a dip in sales, feeling uninspired about your page, or getting more questions than usual, it’s time for a check-up.
Regular audits can keep your sales page fresh, relevant, and converting like a charm.
What if I don’t have time to audit my sales page myself?
No worries—outsourcing is your best friend here.
In Sell Like a Copywriter – The Group Program, you get a line-by-line audit of your sales page.
This audit will let you know exactly what to tweak for maximum impact without spending hours trying to figure it out on your own.
Plus, you’ll get ongoing support to keep your copy sharp and effective!
What happens if I join Sell Like a Copywriter after the fall cohort has closed?
If you miss the fall start date, you can join the waitlist for the next opening in 2025.
But trust me, you don’t want to miss out on the chance to get year-long support and monthly sales page audits with the fall cohort.
It’s a game-changer for your business!
