Let’s talk about writing your call to actions in a way that sells.
In this article, we’ll cover:
- which call-to-actions work
- how to write your call-to-action
- call-to-action examples
So you can leave this episode ready to write or revive your call to actions.
More of a podcast girly? Listen here ⬇️
Before we go any further, I invite you to join Sell Like A Copywriter, my hybrid 1:1 and pre-recorded program to turn you into the best-fit copywriter for your business so you can:
- help more humans
- sell more offers
- make more money
You can click here to learn more about Sell Like A Copywriter.
How to Write Clear + Actionable Call to Actions (CTAs)
Are you ready to learn how to write clear call to actions for your offers?
Let’s get into it.
If you loved playing schoolhouse or teacher as a kid, especially in the summers, I have some great news for you:
Your call-to-action gets to be bossy, and you’re the one assigning the homework.
So my number one tip for writing your call to actions is this:
Be specific as heck and – dare I say – bossy AF
Asking someone to give you more of their time and energy is a big ask whether that’s to…
- click the link
- open their wallet
- look at their calendar
No one opens up their social media emails or messages to immediately take additional steps (we open to scroll).
So we do not want to leave this up to the reader’s mind.
Instead, we want to tell them specifically what to do.
Your offer is unique.
I get that, but there’s always a first or next step.
Do not make your community guess what the next steps are.
Give them clear steps or instructions on what to do next –
So they can use less brainpower to take action.
How to Write Your Call to Actions
Whether your call to action is on your social accounts, in your emails, or linked on your sales page or website…
It needs to be effective.
And it needs to be clear and direct to be effective.
You have to tell your readers exactly what you want them to do next, whether it’s:
- clicking a link
- booking a call
- replying to your email
- any other action
Providing specific instructions helps guide your community toward the desired action…
Which increases the likelihood of their engagement…
This means more problems solved, humans helped, and money in your bank account.
Consider what you want your readers to do when they finish reading your post, email, or sales page.
Do you want them to book a sales call? DM you a keyword? Enroll in your course? Apply for your services? Join your email list?
Once you have this task, think how do they do these things?
- Do they go to the link in your bio?
- Do they click your link to text?
- Do they reply to your email?
- Do they find your calendar and book directly?
Straightforward vs Juicy Call To Actions
Pending where your call to action is you can either keep a super simple call to action, or make it juicy and dreamy, to really call movement forward.
For example, if you’re adding a call to action to your social media story without much context, you will want to write more of a juicy and dreamy call to action that tells your community:
- why they want to take this action
- what this action is
- what happens right after
And if you’re adding this call-to-action to a sales page, email, or website, you can probably write a simple and straightforward call to action…
Because the rest of the copy provides the information and supports this call-to-action.
You can say ‘click here to enroll’ on a sales page that already discussed your offer’s name, promise, pressure points, and logistical information.
But if you haven’t addressed all of this, when adding your call to action, you’ll want to say something more juicy to address all of this in 1-3 lines.
Straightforward example: Dm for the link 🥰
Juicy example: Are you ready to ABC? Click here to enroll in (this offer) today so you can QRS without XYZ.
Determining Which CTA Is for You
There’s nothing wrong with either of the above call to actions, and they’ll both convert.
But the key here is to pay attention to your supporting information.
You don’t need to add an entire debrief on every single Instagram story or piece of content…
But give your call to action at least one to three lines of context when needed.
Think of your call to action as a reminder of why they want to follow through with this action right now.
Call to Action Examples
Here are some specific call-to-action examples to either get your brain turning, help you build a framework that works for you, or simply to take these call to actions and use them to sell your offers.
First, we will look at straightforward CTAs for when you’re running low on time, have limited space to add your call to action, or are simply ready to get straight to the point.
Then we will look at juicy CTAs for when you want to spice it up a bit.
Quick note:
Anytime that I say offer name, you do not want to put “offer name”.
You want to say your offer name.
5 Simple Call to Action Examples
- Join offer name at the first link in my bio.
- Click right here to start offer name today.
- You can apply for offer name by clicking here.
- Dm me offer name for more information.
- Book your strategy session today by clicking here.
5 Juicy CTA Examples
I’ve done the due diligence to create some pretend offers to help you see what these can really be when we:
- Name our offer
- Specify why they want to take action in this right now
- And tell them what happens as they take action
While these still give specific instructions, they add some razzle dazzle to what happens when their community takes action on the next step.
In these examples, the underlined text is the juice, the bold text is the action, and the italic text is the how.
- If you want to feel more confident in your favorite dress without tracking your calories or cutting carbs, apply to my 1:1 fitness coaching at the link in my bio.
- Are you tired of checking your bank account every day and feeling broke on the 30th like clockwork, click here to start Safe Savings and Stacked Success so you can confidently spend money without transferring from your savings every month.
- If you want to step away from social media for longer than a day, hire me as your Pinterest manager by applying here so you can spend less time updating your Instagram stories and more time focused on your new clients rolling in. I’ll be in touch within 24 hours.
- New to microdosing? Click the link in my bio to download my Solo Microdosing Made Easy ebook so you can start microdosing the safe way with the right products.
- Click Sell Like A Copywriter in the show notes below to start selling more without feeling like you’re only ever saying, ‘hey, buy this thing plz, thanks”.
Use these examples as a CTA framework for writing your call to actions –
Write your action, give the how, and juice it up!
Call to Actions In Conclusion
Your brain is probably already swirling with call to action ideas for your offers..
And I love that for you!!!
As a quick recap, here’s what we covered today:
When writing your call to actions, don’t be afraid to be a little bossy.
This is your business.
Tell people exactly how they can work with you.
You also want to think about the next steps you want your readers to take after they finish reading your content, email, or sales page.
Once they get to the point of your call to action, where do you want them to go from there?
And then, don’t forget to consider all the supportive information or lack of around your piece of content.
If there’s a lot of context already given about your program –
Feel free to keep your call to action simple and straightforward.
But if you need a little bit of razzle dazzle…
Spice it up with a juicy and dreamy call to action that lets your readers know why they want to take this action right now, how to take this action right now, and what happens once they take this action right now.
Your CTA Dare
Now, I have a fun little dare for you.
If you find yourself mindlessly scrolling at some point today (first, hi, connect with me on Threads plz)…
I dare you to comb through your last 10 emails, social content, sales page, or website service pages.
Ask:
Is working with you clear, mucky, or absolutely impossible to identify?
Basically, would you know how to hire you if you are new to your world?
- If the answer is clear:
Perfect.
You can use this article to understand why your call to actions are working and how to make them work even harder.
- If your answer is murky:
Don’t worry.
You can use this article to help you improve your call to actions and increase your results to clear up how to work with you.
- If your answer is it’s absolutely impossible to identify:
Congratulations!
You’re starting with a blank slate, and we can only go up from here.
Use this article to specify how your world can hire you and what they need to do to make that happen.
Then, add in why this is so game-changing for them.
Now…
Go write some CTAs and sell your offers!
And don’t forget:
I’m inviting you to join Sell Like A Copywriter, my hybrid 1:1 and pre-recorded program to turn you into the best-fit copywriter for your business so you can:
- help more humans
- sell more offers
- make more money
You can click here to learn more about Sell Like A Copywriter.
Call to Action FAQ:
Q: What’s a simple CTA formula?
A: For a straightforward CTA, think: next steps + how
For a dreamy CTA, think: juice + next steps + how + juice
Q: How to write a call to action?
A: Use this article to write your call to actions!
Q: What is a good call to action generator?
A: This is a good question for Google.
Don’t want to waste time reading dozens of call to action generator web copy just to get subpar CTAs?
I don’t blame you!
Aftering reading this article, you are fully equipped to write quick and actionable CTAs all on your own.