When it comes to listing your Airbnb property, writing great copy can be the difference between an empty calendar…and staying booked out years in advance!
Your listing’s copy is the first thing that potential guests will see, and it’s your chance to make a great impression and convince them to book your property. Sure, they’ll see the pictures and fall and love, but the copy is what allows them to paint the true picture of what their stay will be like–and why they need to book ASAP.
But I realize that writing human-faced copy telling a story that hasn’t happened yet is not necessarily easy to write.
In this blog post, I’m taking you on a journey through the benefits of hiring an Airbnb copywriter (and when to make the jump). I am also sharing some tips to improve your listing’s copy immediately because we loveeee to take action over here!
Whether you’re a seasoned host with killer ratings or just getting started and want to do it the right way the first time, these tips will help you write better, more personally unique copy for your Airbnb listing that has guests daydreaming about your property.
(Already know you want to hire a copywriter? Click here to apply to my client list. I love how freaking independent and decisive you are…we’re probably going to become besties.)
Airbnb Copywriter Defined
The easiest way to write dreamy copy within your business is to hire an Airbnb copywriter.
An Airbnb copywriter is a magician of storytelling, a sorcerer of sentences, and a master of marketing.
We’re the fairy godparents of picture-painting listings, turning mundane descriptions into intriguing stories that will enchant potential guests.
We’re the experts of dad jokes and the wizards of wit, weaving personality into every word. Most importantly, we’re the humans who would love to experience your vacation spot–and we know how to package up the experience into words.
In short, an Airbnb copywriter is somewhat a superhero of storytelling, breathing life into your listing and making it stand out in a sea of sameness.
If you are ready to hire an Airbnb copywriter, apply to my client list here.
The Benefits of Hiring an Airbnb Copywriter
Picture this: you’ve got a beautiful Airbnb listing in the most secluded part of Joshua Tree, but your words are as dry as the desert cactuses all around.
But you got into this business so you could make money while spending less time on it…so the last thing you want to do is take copywriting classes or spend more than 30min on your listing’s text.
Or maybe you are just starting your Airbnb business and you are hoping to outshine the other hosts in your area. Hiring an Airbnb copywriter can help you stand out without doing the most. We paint the picture of what the guest will experience!
Regardless, you need someone who can turn your listing into a lush oasis of words that will make guests flock to your property like camels to water–This is where an Airbnb copywriter comes in.
Not only will we sprinkle fairy dust of creativity on your listing to make it sound better than Russ’ new beats, but we’ll also save you time and headaches by writing everything for you.
So if you want to avoid being a wallflower in the Airbnb world and start being the go-to vacation home in your area, it’s time to hire an Airbnb copywriter.
Trust me, your wallet and sanity will both thank you.
Click here to apply to my client list.
The Airbnb Copywriter Role
It’s important to note that an Airbnb copywriter is not in charge of your entire marketing strategy, but we are incredibly good at putting the words together that go inside your marketing strategy.
Whether you are outsourcing your personal bio, listing descriptions, written marketing material, or social media scripts, an Airbnb copywriter can help you become the go-to host in your area.
As a copywriter, I can work as hands-on or hands-off as you choose.
Meaning, I can write your listing, check-in messages, and reminders so you can just copy and paste them into your listing and provides. I also can act as a writing mentor for you if you want to learn how to write better copy by yourself in a way to speaks to your intended dream guests every single time.
When you can’t find the words to convey what you know needs to be conveyed… hire someone (like me, hi) who can. 😉
Why Hire an Airbnb Copywriter
Having an Airbnb copywriter will help you stand out as a host by transforming your listing from a dry description of amenities into a compelling story that captures the imagination of potential guests.
We will help you craft a unique voice that reflects your personality and sets your listing apart from the competition–on your listings, pitches, and social media accounts.
When you apply for my client list, we will schedule a 1:1 call to discuss everything about your listings, goals, and dream guests.
During this time, we’ll decide on the specific project in front of us, and I will get all of the information I need from you so we don’t have to do any back and forth until I turn over your final document!
I aim to make your Aibnb life a true form of passive income by speaking to your audience with what they want to hear as soon as they come across your listing.
Because I am also trained in search engine optimization, we will work together to turn your listing into the go-to spot in your area!
Apply here and let’s make magic.
How to Find an Airbnb Copywriter
Well, you don’t have to look too far!
I’m Jess-a copywriter ready to help turn your listing into Narnia. You can apply to my client list here.
Since you are in the copywriter market, here are a few things to keep in mind when hiring an Airbnb copywriter:
- Your writer should be excited about your listing–so they can write in a way that excites future guests.
If you want to really help your copywriter excel, consider hosting them free of charge (yes, even if that means flying them out), so they can have a true experience. This way, they can speak to the unique experience so potential guests can taste what their stay will be like. If you want more guests, tell them the story and memories that come with the stay.
- If you want a high-quality experience, don’t expect a cheap invoice.
Copywriters are really good at what we do. And when your copy is done in an engaging, thoughtful way, hiring a copywriter can reap rewards for years to come. But, if you hire with the mentality “cheap and fast is what I need”, you can expect a re-brand or update in your future. Consider just getting it done right in the first place.
- Virtual assistants are not copywriters, point period blank.
Stop making your virtual assistant wear a thousand hats and then wonder why none of its as good as you expected. Let your VA respond to emails, post content, and schedule your calls…
Let a copywriter WRITE what your VA sends out: content, email campaigns for return guests, blog posts about your area, and listing you put up.
Tips for Writing Your Airbnb Listing Description
Whether you are ready to hire an Airbnb copywriter or still taking this on yourself (which is totally gucci gang, I’ll be here when ya need me), here are a few tips for improving your Airbnb listing right now.
- Formatting – Make sure your listing is easy to read on a mobile device since that’s how many guests are finding you. White space is your friend, and skimmability is always win.
- Search Intent – People are pretty much ready to book when they get your listing, and this is how we start showing up sooner and sooner when potential guests search your area.
- Dream Guests – Who are your dream guests? Who are the people who come and stay, and leave it better than you could’ve asked for? What stays make YOU happy as a host? Learn these things and watch the way you talk about your listing change.
- Language – Speak to your dream guests. (More will book, I promise.) This is how you become THE go-to listing in your area. Speak to the experience and talk in a way your dream guests would (or do) talk about your listings.
- Honesty – Truth and transparency, always. This doesn’t need elaboration.
Airbnb Copywriter Conclusion
In conclusion, hiring an Airbnb copywriter is like having a secret weapon in your hosting arsenal.
We help unlock your listing’s full potential and make it stand out against the rest so you stay booked out. We can put the magic of your listings into words that entice future guests, which in turn earns you more money.
So why wait?
Apply to my client list today and let’s start turning your listing into a masterpiece of words that will leave your competition green with envy.
Trust me, you won’t regret it!
Frequently Asked Questions About Airbnb Copywriters
Q: Do I need an Airbnb copywriter?
A: Need is a strong word, but copywriters can typically always improve a business. If you are hoping to turn your listing into the go-to in the industry by taking your future guests through a story of your listing before they ever step foot on the property, you should hire a copywriter. :*
Q: What kind of services do Airbnb copywriters offer, and how much should I expect to pay?
A: Airbnb copywriters can write your listing descriptions, guest reminders or rules, social media content, profile bios, and more.
I offer 4 packages ranging from $333 – $11,111. You can apply to my client list here.
Q: Can an Airbnb copywriter help me improve my reviews and ratings?
The biggest way to improve your ratings and reviews is to provide a memorable experience for your guests from the time they stumble upon your listing, to the time they leave the review. A copywriter can help you build a great testimonial form and enhance the guest’s online experience.
Q: How do I communicate with an Airbnb copywriter and give them the information they need to create a great listing?
Your copywriter should ask you for all of the needed information at the start of your project together. I ask for things like your top-performing listings, dream guest information, goals, and current tone of voice.
Q: How long does it take to get my listing copy written by an Airbnb copywriter?
A: While this varies from writer to writer, my packages range from a 1-week return to a 3-month container. I would say on average, you can expect to see your copy within 2-4 weeks. If you need it quicker, you can always offer an expedited rush fee!
Q: Can I Hire You as an Airbnb copywriter?
A: Why, yes, yes you can! Click here to apply to my client list where you will give me some more information so I can build a gameplan before chatting with you! Then we’ll get the planes flying.