We’re diving into a topic that’s critical for your business: Copywriting mistakes that are causing you to leave a lot of money on the table.
We’ll break down three copywriting mistakes costing you sales and share actionable copywriting tips to transform your copy into words that sell.
By the end of this episode, you’ll have the tools you need to audit, edit, and perfect your copy, ensuring you leave no money on the table.
Before we dive in, I want to extend a special invitation to you:
If you’re ready to master the art of writing copy that sells, join Sell Like A Copywriter – The Group Program, a 10-week copywriting adventure designed for creative online business owners.
You’ll get simple and strategic copy classes, line-by-line feedback, hands-on coaching, and non-stop support to help you write sales pages, emails, and content that sell your unique offers with clarity.
Click here to learn more about this program or join the waitlist!
3 Copywriting Mistakes You’re Making
In the world of online businesses, having a stand-out offer is just the beginning.
The real challenge?
Writing copy that sells instead of only ever inspiring.
If you’ve been struggling with copy that isn’t making you money —
You’re not alone.
Let’s break down three common copywriting mistakes that could be sabotaging your sales.
You’ll leave this article with actionable steps to turn your bleh copy into copy that grows your bank account.
Psst: More of a podcast girly? Listen Here👇🏼🍒
Copywriting Mistake #1: Info Dumping Causes Confusion
Ever felt like your brain might explode when someone bombards you with too much information at once?
That’s exactly what happens to your readers when you overload them with details about your offers.
Confused people don’t buy.
When faced with too much information, your community continues scrolling instead of investing in your offer.
The Copywriting Tip: Keep It Easy Breezy
Focus on one juicy tidbit per piece of content, email, or article.
You can dive deep into that tidbit, but keep each piece of content centered around a single topic. Remember, short and sweet wins the sale.
For example: This article’s juicy topic is copywriting mistakes.
The deep dive is in-depth information on three copywriting mistakes with their solutions.
If you’re thinking, “But Jess, my offer needs so much information!” –
Congratulations!
That means you have plenty of content to share.
Break it up into bullet points and bite-sized paragraphs.
And when I say bite-sized, I mean nibbled paragraphs.
I’m a huge formatting girly over here, and I know most of your traffic is coming from mobile devices.
- People don’t want to read a research paper with 12-line paragraphs on their phones.
- Keep each paragraph to one or two lines before you hit ‘enter’ and space it out.
- Make your pitches a breeze to read!
Copywriting Mistake #2: Unclear Call to Actions
If your community is playing “Where’s Waldo?” with your call to action (CTA)…
They can’t pay you, even if they want what you’re selling!!!
The Copywriting Tip: Shine a Spotlight on Your CTA
- Make your buy-in bold.
- Make your call to action clear.
- Make it absolutely impossible to miss how to pay you.
Use direct phrases like “Get Started Now by doing XYZ” or “Join now at the link in my bio.”
Your CTA should be front and center, leaving no doubt about what your reader should do next.
-> For specific examples of clear CTAs, check out Episode 110 of Sell Like A Copywriter or read the article here.
Copywriting Mistake #3: You Don’t Sound Like You
Your readers want to hear from you, not a templated version of your coach, your copywriter, or some self-proclaimed marketing guru.
When your copy doesn’t sound like you, it’s harder for your audience to connect with your brand.
The Copywriting Fix: Write Like You’re Talking to a Friend
Write your copy like you’re:
- Talking to your real-life friends
- Coaching your paying clients
- Saying it behind closed doors
Here’s an actionable tip you can start right now:
Read your copy out loud.
When you hit a point that doesn’t sound like you, rewrite it exactly how you would say it.
I know what you’re thinking:
“I’ve heard this before, but I don’t have the time for that!”
Trust me, it’s worth it.
When you read your copy out loud, you’ll almost always find something to tweak—
Whether it’s a word, a comma, or an entire section.
If it doesn’t sound like you, your readers will notice.
And why would they buy your offers when it doesn’t sound like you’re selling them?
Take the time to make sure your copy is authentically you before you hit publish.
Copywriting Mistakes Summed Up
Now you have three solid, actionable steps to take your copy from “meh” to “must-read.”
Let’s recap:
- Keep your copy focused on one topic per piece, and make sure it’s easy to read.
- Be clear—make your CTAs bold, clear, and impossible to miss.
- Read your copy out loud to make sure it truly sounds like you.
If you’re ready to master the art of writing copy that sells, join Sell Like A Copywriter – The Group Program, a 10-week copywriting adventure designed for creative online business owners.
You’ll get simple and strategic copy classes, line-by-line feedback, hands-on coaching, and non-stop support to help you write sales pages, emails, and content that sell your unique offers with clarity.
Click here to learn more about this program or join the waitlist!
Frequently Asked Questions About Copywriting Mistakes:
Q: How can I avoid the copywriting mistakes mentioned in the article?
The key to avoiding these copywriting mistakes—info dumping, unclear CTAs, and losing your voice—is to approach your copy with clarity and intention.
Break your content into digestible pieces, make sure your calls to action are bold and obvious, and always write in a way that feels authentically you.
Q: What if I’ve already made these copywriting mistakes in my past content?
Don’t worry!
Identifying these copywriting mistakes is the first step to selling more.
The good news is that your existing content can be revised and optimized.
Using the copywriting tips listed in this article, you can pinpoint exactly where your content needs tweaking, whether it’s streamlining your message, highlighting your CTA, or infusing more of your brand voice.
Q: How do I know when my copy should be audited?
If your sales pages, emails, or content aren’t converting as you’d hoped, it might be time for a professional copy audit.
A fresh set of expert eyes can identify the subtle mistakes that could be costing you sales, such as unclear messaging, weak CTAs, or a lack of personality.
In my copy audit, I provide actionable feedback and edits that can instantly boost your copy’s effectiveness, ensuring you’re leaving no money on the table.
Click here to submit your copy for a personalized copy audit.
Q: I’ve tried improving my copy on my own, but I’m still not seeing results. How can working with you help?
Working with me brings a strategic and experienced perspective to your copy.
I’ll help you pinpoint exactly where your copy is falling flat and provide specific, actionable recommendations to turn things around.
I teach you how to simplify your copywriting process to quickly write copy that sells your offers.
Click here to learn how to write copy that sells.
Q: How will improving my copy grow my bank account?
Improving your copy can 2x, 5x, and 10x your business’s revenue.
When your messaging is clear, concise, and true to your brand, your audience is more likely to engage, trust, and ultimately buy from you.
By avoiding the mistakes discussed in the article and implementing the actionable tips provided, you can increase your conversion rates and drive more sales.
If you’re looking for a simple way to write copy that sells your offers daily, click here to join my group copywriting program today to get hands-on support for real, measurable results.
